Creating digitally lead brands for a new breed of customers
Today’s consumers are smarter, faster and more informed. They embrace innovation, make decisions based on social circles and are openly vocalising their opinions on what is happening around the world.
Companies can either embrace and innovate using digital or stick to more traditional methods. I believe that the next 5 years will see a new breed of entrepreneurs enter the market, ones who will engage with your customers in ways previously not possible. They will take away your market share and build loyalty whilst also focusing on a higher cause.
This paradigm shift means that you need to redefine how you do business. It requires rebuilding a company that operates around digital, revisiting your brand, products and operational model to deliver a 360 service which oozes class, across all touch points.
About Me
Over the last 15 years I have worked on campaigns, projects and products for some of the most recognised brands in the world. I started my career as a Designer but transitioned into a Senior Designer, Front-End Engineer, Producer, Project Manager, Senior Project Manager, Head of Project Management and now Brand Strategist and Digital Delivery Director.
Today, I specialise in restructuring businesses to focus on creating digitally lead brand strategies, with the core objective of igniting innovation and growth. What might be a fixed term consulting project for one company could be a retained brand management model for another.
How I bring some of it together
Research & Strategy
- Business Consulting
- Operational Strategy
- Competitor Analysis
- Focus Groups & Surveys
Branding
- Brand Audit & Strategy
- Naming & Identity Development
- Collateral Production & Brand Guidelines
- 360 Brand Management
Customer Experience
- Information Architecture
- Visual Design
- Print Design
- Visual Merchandising
Content
- Content Strategy
- Copywriting
- Content Management
- Localisation
Technology
- Technical Architecture
- Mobile
- Websites
- E-commerce
Online Marketing
- Online Ads and Rich Media
- Campaign Microsites
- Social Media & Community Management
- Search Engine Optimisation & Marketing