Creating digitally led brands for a new breed of customers

Today’s consumers are smarter, more informed and better connected. They embrace innovation, make decisions based on social circles and are openly vocalising their opinions on what is happening around the world.

Companies in the Middle East can either embrace and innovate using digital, or stick to more traditional methods. The next 5 years will see a new breed of entrepreneurs enter the market, ones who will engage with your customers in ways you were not prepared for. They will take away your market sharebuild loyalty, whilst also focusing on a higher cause.

This paradigm shift means that you need to redefine how you do business. It requires rebuilding a company that operates around digital, revisiting your brand, products and marketing strategies to deliver a 360 service which oozes class, across all touch points.

Innovators & Implementers

We are a world class, highly skilled team with proven experience of igniting brand innovation through operations, marketing and technology.

What we specialise in

Research & Strategy

Business Consulting
Operational Strategy
Competitor Analysis
Focus Groups & Surveys


Brand Audit & Strategy
Naming & Identity Development
Collateral Production & Brand Guidelines
360 Brand Management

Customer Experience

Information Architecture
Visual Design
Print Design
Visual Merchandising


Content Strategy
Content Management


Technical Architecture

Digital Marketing

Online Ads & Rich Media
Campaign Microsites
Social Media & Community Management
Search Engine Optimisation

Our Engagement Models

We are obsessed with making tangible, game changing results for your business. Whether you need a long-term dedicated retained team, or support for a few days the following engagement models will allow us to adapt around your immediate objectives.


2-4 week consulting activity in which we completely review your existing business objectives, products, services, customer profiles, competitors, marketing strategies and operational capabilities.

We then create a Brand Strategy and Plan, which redefines how your business moves forward.


A world class, hand picked team is brought into your company to lead, mentor and deliver the Brand Strategy created within the Discovery Engagement Model.

We are able to manage the end-to-end delivery of multiple projects, such as rolling out a more streamlined internal Operational Model, a new Brand Identity, ownership of all Visual Design activates, Content Production, SEO, Social Media Campaigns, Community Management and you got it Ecommerce


Whether only for a few hours a day, full time for three months, we are able to bring in highly skilled individuals to support your existing projects. 

An effective approach when there is a resource bottleneck, or when you need specialist expertise to complement your internal team.

About Adeeb Khan

Over the last 15 years Adeeb Khan has worked on campaigns, projects and products for some of the most recognised brands in the world. He started his career as a Designer, developing his skills into a Senior Designer, Front-End Engineer, Producer, Project Manager, Senior Project Manager, Head of Project Management and now Brand Strategist, Digital Delivery Director and Chief Branding Officer.

Today he restructures businesses to focus on creating digitally led brands, with the core objective of igniting innovation and growth.

His brand experience

Let's grab a coffee

Need some advice call us on +971 (0) 4 385 4871+971 (0) 50 100 5834 or send us a message below.